Buying GuideHow to Buy Jewellery Online in India Without Getting It Wrong
Twelve checks that separate a listing worth ordering from one that will disappoint you.
4 min read
Journal
Jewellery guides, honestly written
22 guides on styling, buying and caring for meenakari and kundan jewellery — written by the people who choose and pack it, with no claims we can't stand behind.
Latest guides
Buying GuideOccasions
Durga Puja Jewellery: Six Days, Six Looks
Pujo is six days of outfit changes and a great deal of walking. Plan the jewellery like you plan the pandal route.
Occasions
Navratri Jewellery: Nine Nights Without Repeating Yourself
Nine nights, a lot of dancing, and jewellery that has to survive both. A plan rather than a shopping list.
Occasions
Jewellery Gifts Under ₹1,000 That Don't Look Like Budget Gifts
The gifting problem isn't the budget. It's choosing something the person will actually wear.
Styling
Why Pearls and Meenakari Work So Well Together
Bright enamel needs somewhere for the eye to rest. That, in one sentence, is why pearls keep showing up next to it.
Styling
Indo-Western Styling: Ethnic Jewellery With Western Clothes
One ethnic element, one Western outfit. Break that and it stops looking like a choice.
Buying Guide
What the words on a listing actually mean, and how to judge a piece you can't hold.
Buying GuideHow to Buy Jewellery Online in India Without Getting It Wrong
Twelve checks that separate a listing worth ordering from one that will disappoint you.
4 min read
Buying GuideWhich Earrings Suit Your Face Shape? A Practical Guide
Face-shape advice is half useful and half nonsense. Here's the half that actually changes how a pair looks on you.
3 min read
Buying GuideAntique Gold vs Bright Gold: Which Finish Should You Buy?
The same design in two finishes is effectively two different pieces of jewellery. Here's how to tell which one is yours.
3 min read
Buying GuideAdjustable Rings: How They Fit, and How Not to Break One
The most forgiving ring style there is — and the easiest one to ruin in the first week.
4 min read
Buying GuideChoker or Long Necklace? Choose by Neckline, Not by Trend
Chokers are not for everyone and long necklaces are not always safer. The deciding factor is two centimetres of fabric.
3 min read
Buying GuideChandbali vs Jhumka: Which Pair Should You Buy First?
Two traditional shapes, two very different effects. If you're buying one statement pair, this is how to decide.
3 min read
Buying GuideKundan vs Polki vs Meenakari: What's Actually Different
Three words used almost interchangeably in shop windows — and three genuinely different techniques. A plain-language explanation.
4 min read
Buying GuideWhat Is a Chandbali? The Moon-Shaped Earring, Explained
The crescent earring that survived the Mughal court, the 1990s and Instagram — and still looks right with a cotton kurta.
3 min read
Buying GuideWhat Is Meenakari Jewellery? A Complete Guide
The enamel craft that travelled from Persia to Jaipur, hid on the back of jewellery for centuries, and is now the front of it.
5 min read
Styling
Outfit pairings, necklines, face shapes and the rules worth following.
StylingWhy Pearls and Meenakari Work So Well Together
Bright enamel needs somewhere for the eye to rest. That, in one sentence, is why pearls keep showing up next to it.
3 min read
StylingIndo-Western Styling: Ethnic Jewellery With Western Clothes
One ethnic element, one Western outfit. Break that and it stops looking like a choice.
3 min read
StylingStacking Bracelets and Bangles Without Overdoing It
Odd numbers, one texture change, one wrist. Most stacking advice is more complicated than it needs to be.
3 min read
StylingEveryday Ethnic: Jewellery That Actually Works at the Office
The gap between 'festival jewellery' and 'nothing at all' is where most of us live five days a week.
3 min read
StylingOne Statement Ring, Five Ways to Wear It
The cheapest piece in most jewellery boxes, and the one that changes an outfit fastest.
3 min read
StylingThe Jhumka Guide: How to Wear India's Favourite Earring
The one earring shape that works with a wedding lehenga and a Monday kurta. Here is how to get it right at both ends.
3 min read
StylingHow to Style a Kundan Necklace Set: 6 Outfits That Always Work
A kundan set is only as good as the neckline it sits on. Here are the six pairings that work, and the two that quietly don't.
4 min read
Care
How to keep enamel bright and a gold-toned finish looking new for longer.
CareHow to Wear Statement Earrings Without Hurting Your Ears
The reason most statement earrings get worn once. Six fixes, none of which cost more than the earrings.
4 min read
CareWhy Fashion Jewellery Turns Black — and How to Slow It Down
It isn't a defect and it isn't your skin being unusual. It's chemistry — and most of it is avoidable.
5 min read
Occasions
Weddings, Navratri, Durga Puja and the festival calendar, planned in advance.
OccasionsDurga Puja Jewellery: Six Days, Six Looks
Pujo is six days of outfit changes and a great deal of walking. Plan the jewellery like you plan the pandal route.
3 min read
OccasionsNavratri Jewellery: Nine Nights Without Repeating Yourself
Nine nights, a lot of dancing, and jewellery that has to survive both. A plan rather than a shopping list.
3 min read
OccasionsJewellery Gifts Under ₹1,000 That Don't Look Like Budget Gifts
The gifting problem isn't the budget. It's choosing something the person will actually wear.
3 min read
OccasionsThe Wedding Guest Jewellery Checklist (Under ₹2,000 Total)
Four functions, four looks, one budget. A practical plan for the invitation season that doesn't involve buying four sets.
4 min read